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<channel><generator>iloblog 1.0</generator><title>Yardstics Feed</title><link>http://yard.stics.se/</link><description>The yardstics blog is discussing issues related to marketing and marketing communication. It is to be used as an tool for learning and sharing of information in the mentioned areas. Scroll your way through the blog and find information related to your current course. Ask your lecturer for a password if you want to add material. Enjoy your stay!</description><item><title>The Scientist - Nerd or Versatile Entrepreneur?</title><link>http://iloapp.stics.se/blog/yard?Home&amp;post=15</link><description>   Society's impact on Science   
 Science today is a matter of “not just...</description><pubDate>Wed, 05 Nov 2008 10:43:46 +0100</pubDate><category>Measurement</category></item><item><title>Inside the Organizations of Science</title><link>http://iloapp.stics.se/blog/yard?Home&amp;post=14</link><description>  Rather than a community of isolated geniuses reading the book of Nature,...</description><pubDate>Wed, 05 Nov 2008 10:30:44 +0100</pubDate><category>Measurement</category></item><item><title>Science in Society</title><link>http://iloapp.stics.se/blog/yard?Home&amp;post=13</link><description>  Science has come a long way since the early alchemists held out the lure of...</description><pubDate>Wed, 05 Nov 2008 10:20:02 +0100</pubDate><category>Measurement</category></item><item><title>Chinese Branding</title><link>http://iloapp.stics.se/blog/yard?Home&amp;post=12</link><description> What is unfolding this spring is indeed unique. You will seldom, if ever,...</description><pubDate>Sat, 19 Apr 2008 22:41:38 +0200</pubDate><category>Marcom</category></item><item><title>How would you do?</title><link>http://iloapp.stics.se/blog/yard?Home&amp;post=11</link><description> Charlotte, Senior business developer at a medium sized Swedish manufacturing...</description><pubDate>Sun, 13 Apr 2008 01:39:48 +0200</pubDate><category>Consumer Speaker&#039;s Corner</category></item><item><title>From the negative point of view</title><link>http://iloapp.stics.se/blog/yard?Home&amp;post=10</link><description> Communication is everything in the process of electing a new Commander in...</description><pubDate>Tue, 18 Mar 2008 22:50:56 +0100</pubDate><category>Marcom</category></item><item><title>The Swedish Central Bank &amp; Communication</title><link>http://iloapp.stics.se/blog/yard?Home&amp;post=9</link><description> Central Banks have often, and rightfully, been criticized for obscuring...</description><pubDate>Sun, 10 Feb 2008 19:23:35 +0100</pubDate><category>Marcom</category></item><item><title>Marketers can create needs!?</title><link>http://iloapp.stics.se/blog/yard?Home&amp;post=8</link><description> Is it part of the marketer's job description to create needs? Can needs be...</description><pubDate>Fri, 28 Dec 2007 19:44:22 +0100</pubDate><category>Myths and misinterpretations</category></item><item><title>How to Price Web Advertising?</title><link>http://iloapp.stics.se/blog/yard?Home&amp;post=7</link><description> Some are wondering what pricing method is the best for Web advertising? Is...</description><pubDate>Sat, 27 Oct 2007 23:42:13 +0200</pubDate><category>Measurement</category></item><item><title>Marketing &amp; Communication</title><link>http://iloapp.stics.se/blog/yard?Home&amp;post=6</link><description> Yesterday I was asked “to what extent communication is part of marketing...</description><pubDate>Sat, 27 Oct 2007 22:08:10 +0200</pubDate><category>Marcom</category></item></channel>
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